by: Phil Wiley
Here's an all about Google letter. It didn't start out that way, but when my fingers got typing that's what flowed out of them.
My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill.
Hope you find this stuff below useful.
1. Google Adsense stuff
I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria.
You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own.
That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print.
Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days.
Why?
Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page.
But it was obvious that the sites had no purpose other than displaying the Adsense code.
They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc.
All they did was have good quality targeted content + Adsense.
Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense.
One friend sent me the letter Google sent him. Here's part of what Google had to say:
"Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."
______________________________________
Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules?
______________________________________
Well what you have to do is give your sites an extra purpose.
Here are a few ways of doing that:
# also display some affiliate links on the pages, and include an affiliate graphic or two.
# perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com which
has newsfeeds covering a huge variety of niches.
# link to authority sites on the subject, even though they're probably not linking back to you.
# start an ezine and have a subscribe box displayed prominently on each page.
# if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance
of profiting from them.
# have a poll running on your site. I use a good one from One Minute Poll
If I were you I'd do all of them.
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
2. Google Adwords Traffic:
One way of GUARANTEEING plenty of visitors from Google is by buying Adwords.
If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket.
Recommended Adwords Resources ->
Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource.
I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to
follow this strategy (it works).
http://www.ozemedia.com/google-adwords.htm
3. Google and blogging...
Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic.
To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty.
Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio
interviews from his private E-learning sessions.
If you're thinking of blogging for profit you need to read this first.
4. More Google Stuff...
Your commercially oriented sites probably took a rankings kick in the guts in the last Google update.
Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings.
Not really useful, but interesting.
http://www.scroogle.org/
More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink.
There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it.
When you've done with reading it though, I seriously suggest taking a look at Optilink.
Leslie is one of the most knowledgeable search engine people around, and the Optilink software works a treat.
_______________________
Looks like an Adsense competitor is on the way early in 2004 http://www.quigo.com/adsonar.htm
Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely
to offer pay per click.
You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report
detailing how he makes a great living from his Overture advertising. you can get it here.
Ok, one last Google thing: Trackmeat.
It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing.
Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you.
It also works for Commission Junction.
(note: I haven't used this software, so I'm not recommending it, just informing you that it exists)
About the author:
Phil Wiley is the author of the best selling book Mini Site Profits www.minisiteprofits.comand writes the free weekly Letter from Phil at www.ozemedia.com
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How to Make Money Online with Google AdWords
The one way to take advantage of Google AdWords is to become affiliate. Affiliate marketing is where someone advertises for another website and in return that person receives commission for each sale their advertising brigs to that website. Here's an example: Let's say I want to sell Laptop Computers, but I don't have a website and/or I don't have any computers to sell. Well instead of starting a company, I can just find a company online which already sells computers and offers an affiliate program. Now that I have searched and found a company, I look at what they offer. Let's say they are giving 10% commission on every sale I make. I decide to use that company and I set up my affiliate account with them and they give me a special URL (a web address that will let the company know that it was my advertising which gave them the sale), which I use in my advertisements. Now I make ad advertisement, and display it on Google. Whenever someone sees and clicks on my advertisement it will go to the company's webpage. Let's say that one hundred people clicked on my text advertisement and one of them buys a computer that cost $1,200. Because that person who bought the computer clicked on my advertisement that company will give me 10% of $1,200 which means that I made $120.00
Most online companies offer affiliate program. Companies like Best Buy, Circuit City, Office Max, Amazon.com, Buy.com and many more, literally tens of thousands. There are also companies online which all they do is offer other online business a way to have an affiliate program. These affiliate Companies manage affiliate programs for thousands of online companies. This means that if you have an account with Affiliate Company (they are completely free), you can advertise for any of the thousands of companies that use them to manage their affiliate sales. If you want to, you can search Google for affiliate programs just to see how big online marketing currently is.
By using AdWords and high paying affiliate program you can start earning money today. The AdWords advertisements are Pay Per Click (PPC), which means that the owner of that advertisement pays Google every time someone clicks on their advertisement. The main reason for wanting to pay for traffic is because it is very very difficult to receive free traffic on Google. When you sign up for Google AdWords Pay Per Click advertising your advertisement will be displayed almost immediately in Google's search results (usually within 5 minutes). You can also decide which page you want your advertisements to be displayed on ( the first page receives more visitors than the other pages).
It is very simple to start Google AdWords account. Go to www.google.com and look toward the bottom of the page. You will see a link says "Advertising Programs". Once you there, you should click on the link which says Google AdWords. After clicking "Click to Begin", you will be taken to a couple of pages which will ask you how you want to set up your advertising group(s) with Google. Google will send you an email to the email address you specified which will contain a URL that you will need to go to in order to activate your account. After you go to that URL you can log into Google AdWords using your email address as your user name. Now that you have an account set up, you are ready to learn how to create a Campaign so you can begin making money online.
Here is how to create a AdWords campaign in Google. First off to create a new keyword campaign, click the link" Keyword-Targeted" campaign. You will be prompted to name your campaign. Your campaign name is what will be displayed on the first screen when you log into your Google AdWords account. Since you will most likely have several campaigns, when you name your campaign you will want to make sure it is unique name that will let you know exactly what you are advertising in that campaign. Next you will need to name your AdGroup. Remember, you will have several different AdGroups with one Campaign, so name it something that will help you know exactly what keywords are in that AdGroup. Next, you should choose the area(s) where you want your ads to appear. There are three different ways to choose where you want to advertise. You can choose to advertise by Countries and Territories, Regions and Cities, or Customized.
The most important thing you need in order to have a successful Google campaign is a text ad with a high CTR. Text Ads with a high CTR will increase your Quality Score which will increase your overall position. Things You Should Know: 1. You are not required to have "http:" or "www" in your display URL. 2. Google will not let you capitalize all the letters in all your words, but they will let you capitalize most of your words. 3. The website must not require additional software to load (example: it cannot be a .pdf instead of .htm). 4. Back button must be able to go back to Google with one click. 5. You can't have websites that mirror other websites that are advertised for the same keyword (example: having the same pictures and text but using a different web address). I know many affiliates do this, but I don't know how much Google enforces this rule. 6. The website you are advertising cannot have a pop up or pup under ad.
Another key to having a successful online business is making sure that every single person who is even the slightest bit interested in your product sees your advertisement. The best way to do this is by creating a very huge keyword list (thousands of keywords). Some products have many keywords, while others have very few. Usually the more keywords there are available for the product, the better. Not because it is searched more often, but also because most people who are also selling the same product will only select a few general keywords which may be very broad keywords. When you bid on Google, you will not always pay the price you enter. The price you enter is the MCPC (Maximum Cost Per Click) you are willing to pay for that keyword. Google constantly updating the bids for the keywords in their search engine. For example if your MCPC is $0.15 and the advertiser in front of you is bidding $0.16 and the Ad one position behind you is bidding $0.05, you will only pay $0.06 per click, because there is no reason why you should have to pay $0.15 per click if you can get the same Ad position for $0.06 per click.
Google is a most searched search engine on the internet and with that they are consistently making update and improvement. If you are really serious about making money online or promotion you current business I will make a recommendation that will make you an absolute pro on AdWords. I've spend thousands trying to research best possible ways to market in the internet. With all the money I've spend I could of just gotten one system Google MoneyPro by Steven Holdaway. You absolutely cannot ignore what he has to share with you. He personally makes over $120,000 per MONT
The one way to take advantage of Google AdWords is to become affiliate. Affiliate marketing is where someone advertises for another website and in return that person receives commission for each sale their advertising brigs to that website. Here's an example: Let's say I want to sell Laptop Computers, but I don't have a website and/or I don't have any computers to sell. Well instead of starting a company, I can just find a company online which already sells computers and offers an affiliate program. Now that I have searched and found a company, I look at what they offer. Let's say they are giving 10% commission on every sale I make. I decide to use that company and I set up my affiliate account with them and they give me a special URL (a web address that will let the company know that it was my advertising which gave them the sale), which I use in my advertisements. Now I make ad advertisement, and display it on Google. Whenever someone sees and clicks on my advertisement it will go to the company's webpage. Let's say that one hundred people clicked on my text advertisement and one of them buys a computer that cost $1,200. Because that person who bought the computer clicked on my advertisement that company will give me 10% of $1,200 which means that I made $120.00
Most online companies offer affiliate program. Companies like Best Buy, Circuit City, Office Max, Amazon.com, Buy.com and many more, literally tens of thousands. There are also companies online which all they do is offer other online business a way to have an affiliate program. These affiliate Companies manage affiliate programs for thousands of online companies. This means that if you have an account with Affiliate Company (they are completely free), you can advertise for any of the thousands of companies that use them to manage their affiliate sales. If you want to, you can search Google for affiliate programs just to see how big online marketing currently is.
By using AdWords and high paying affiliate program you can start earning money today. The AdWords advertisements are Pay Per Click (PPC), which means that the owner of that advertisement pays Google every time someone clicks on their advertisement. The main reason for wanting to pay for traffic is because it is very very difficult to receive free traffic on Google. When you sign up for Google AdWords Pay Per Click advertising your advertisement will be displayed almost immediately in Google's search results (usually within 5 minutes). You can also decide which page you want your advertisements to be displayed on ( the first page receives more visitors than the other pages).
It is very simple to start Google AdWords account. Go to www.google.com and look toward the bottom of the page. You will see a link says "Advertising Programs". Once you there, you should click on the link which says Google AdWords. After clicking "Click to Begin", you will be taken to a couple of pages which will ask you how you want to set up your advertising group(s) with Google. Google will send you an email to the email address you specified which will contain a URL that you will need to go to in order to activate your account. After you go to that URL you can log into Google AdWords using your email address as your user name. Now that you have an account set up, you are ready to learn how to create a Campaign so you can begin making money online.
Here is how to create a AdWords campaign in Google. First off to create a new keyword campaign, click the link" Keyword-Targeted" campaign. You will be prompted to name your campaign. Your campaign name is what will be displayed on the first screen when you log into your Google AdWords account. Since you will most likely have several campaigns, when you name your campaign you will want to make sure it is unique name that will let you know exactly what you are advertising in that campaign. Next you will need to name your AdGroup. Remember, you will have several different AdGroups with one Campaign, so name it something that will help you know exactly what keywords are in that AdGroup. Next, you should choose the area(s) where you want your ads to appear. There are three different ways to choose where you want to advertise. You can choose to advertise by Countries and Territories, Regions and Cities, or Customized.
The most important thing you need in order to have a successful Google campaign is a text ad with a high CTR. Text Ads with a high CTR will increase your Quality Score which will increase your overall position. Things You Should Know: 1. You are not required to have "http:" or "www" in your display URL. 2. Google will not let you capitalize all the letters in all your words, but they will let you capitalize most of your words. 3. The website must not require additional software to load (example: it cannot be a .pdf instead of .htm). 4. Back button must be able to go back to Google with one click. 5. You can't have websites that mirror other websites that are advertised for the same keyword (example: having the same pictures and text but using a different web address). I know many affiliates do this, but I don't know how much Google enforces this rule. 6. The website you are advertising cannot have a pop up or pup under ad.
Another key to having a successful online business is making sure that every single person who is even the slightest bit interested in your product sees your advertisement. The best way to do this is by creating a very huge keyword list (thousands of keywords). Some products have many keywords, while others have very few. Usually the more keywords there are available for the product, the better. Not because it is searched more often, but also because most people who are also selling the same product will only select a few general keywords which may be very broad keywords. When you bid on Google, you will not always pay the price you enter. The price you enter is the MCPC (Maximum Cost Per Click) you are willing to pay for that keyword. Google constantly updating the bids for the keywords in their search engine. For example if your MCPC is $0.15 and the advertiser in front of you is bidding $0.16 and the Ad one position behind you is bidding $0.05, you will only pay $0.06 per click, because there is no reason why you should have to pay $0.15 per click if you can get the same Ad position for $0.06 per click.
Google is a most searched search engine on the internet and with that they are consistently making update and improvement. If you are really serious about making money online or promotion you current business I will make a recommendation that will make you an absolute pro on AdWords. I've spend thousands trying to research best possible ways to market in the internet. With all the money I've spend I could of just gotten one system Google MoneyPro by Steven Holdaway. You absolutely cannot ignore what he has to share with you. He personally makes over $120,000 per MONT
Kamis, 28 Februari 2008
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